Sue Dinwoodie established SD Framing in 1996. I joined the Fine Art Trade Guild in 1998 and in the same year I was a finalist in the New Business Award category and attended the award ceremony hosted by the Fine Art Trade Guild.

In 1999 I qualified as a Guild Commended Framer. At the time of qualifying there were under 500 Guild Commended qualified framers worldwide. 

 In July 2001 I was elected Branch Master for the Cotswold Branch of the Fine Art Trade Guild and joined the Board of Directors of the Fine Art Trade Guild. I served as Branch Master and Director for 18 months and when I stepped down I decided to leave the Fine Art Trade Guild so that I could commit more time to SD Framing.

I am an avid cross stitcher and this is what led to SD Framing being established. I found it extremely difficult to find a framer who could offer high quality and affordable needlework, tapestry and cross stitch framing. When I first tried to have a piece of work framed I was quoted four times my own present day prices, I also did not receive the reassurance from the framer that the work would be looked after and not cut or glued in any way.

I felt very let down by the framers attitude towards my needlework and this rejection led to the first of many courses and the establishment of a successful framing business. Since opening SD Framing I have handled numerous cross stitch pictures from newly finished pieces to some very old pieces, and appreciate the time spent by a cross stitcher in completing the work.

I have also undertaken numerous repairs to poorly framed work. I read with interest in a Cross Stitch magazine that one framer had framed a customers piece of work the wrong way round showing the back of the picture as being the front!

In 2000, we launch the "Stitch it Frame it" kit range, which means that you are able to stitch and then frame your own needlework in a specially made kit which includes everything you need to stretch and frame your own work. The kits are currently available in a variety of colours, red, green, blue, black, natural and gold and come in a variety of sizes.  As all our frames are made to order, we can make any size kit you require in the mouldings used for the kits.

Not only do I frame needlework, but we have also undertaken other types of framing ranging from a photograph to a hand finished piece of work from Afghanistan. We also frame medals and sports shirts.

This web shows is just a fraction of the frames I have available for bespoke framing, so if you are looking for a certain type of frame that is not shown here, please let me know and I will see if I can get it for you. All frames are built to order, I do not use standard size frames, and this means you get a frame to fit your needlework. Please note that in the reproduction of this catalogue the true colour of each moulding may be slightly altered

As we work from home, we have to abide by the requirements of the City Council, and whilst we are more than happy to see people to help with their bespoke framing, we have to work strictly by appointment.  

We currently open 

Monday  8.30 to 2.30pm and 4.30 to 5pm

 and Fridays 8.30 to 2.30pm.

  We do not normally open on a Saturday but in some instances we will arrange to see you if required due to distance logistics.

  Sorry, we do not open on a Sunday

 If you wish to arrange to come and see us for Framing please contact us on 01452 619861.

We have been very lucky to receive the support from Cross Stitcher Magazine and we now work with them on a monthly basis to create special "Stitch it Frame it" kits and offer them at a reader discount.

In the June 2002 issue, we supplied the frames to be used for the "Summer Sensational Flowers" which was featured in the magazine, the frames were also available for purchase by the readers in our kit format. This frame and the offer was a huge success.

From October 2002 onwards month we have supply a frame to be used with a piece of needlework, readers are able to order that frame direct from us to enable them to frame their needlework as per the magazine. For a limited period of time after the magazine has been issued the frames will be available at a discounted price, and then available at the normal price. In July 2004 this increased to three frame offers per month but sadly in 2007 with the changes in the magazine, they decided they no longer liked framed projects so we hope we can offer the occasional frame with Cross Stitcher

With the success of our mail order Internet service, we have been fortunate to frame some very interesting pieces of needlework from some interesting people. In 2003 we were approached by Harper Collins to frame a piece of cross stitch that they had had commissioned and stitched and was to be presented to Pamela Stephenson to celebrate the success of "Billy" her book about her husband Billy Connelly.